LUNAR NEW YEAR 2023 · CAMPAIGN
Artist Edition Package for Celebrations / Promotional Content as Featured Artist
OFFICIAL LINK︎︎︎
The illustration concept is based on traditional Chinese values and wishes for reunion in the New Year. Between the ancient and modern eaves, the sky of Ping An A is outlined,implying that Ping An will always protect thousands of families all over the world.The shape of A is taken from the A in the logo of Ping An, and it is also shaped like an eaves,implying the everlasting protection passed down from generation to generation.And the home under the roof is a place of belonging and a place of peace of mind. The festive primrose, lantern, jade rabbit and other vivid and interesting Chinese New Year atmosphere elements add a strong flavor of the New Year and convey love and blessings.
插图概念建立在中国传统价值观和新年团聚愿望的基础上。 在古今屋檐之间，勾勒出平安A的天空，寓意平安始终守护天下万千家庭。
A形状取自平安LOGO中的A，也形似屋檐，寓意代代相传，生生不息的守护。而屋檐之下的家，是归属也是心安之所。
喜庆气氛的报春鸟、灯笼、玉兔等生动有趣的新春氛围元素，增添浓浓年味，传达爱与祝福。
Red Envelope Design · Lunar New Year
中国平安公众号截图
RELEASED BY PING AN OF CHINA
LAUNCHED: JAN, 2023 | WORLDWIDE